Redesign for Admin app, Driver app and User Account

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Company: deliverthis.com — California delivery company

Role: Product designer

Year: 2022-2023

Scope (navigation): SaaS, Admin Web app, Design System, Dark Mode, Driver Mobile app, Website, User Account.

About

DeliverThis works mostly B2B with large e-commerce retailers to deliver orders to their customers in California. The company asked me for a whole redesign and rebranding along with user and competitor research.

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Problems

  1. Inconvenient interface. Delivery management in the admin panel is complicated and takes many managers’ time for tasks. The company had to spend much time training new employees. User flows in the admin panel are complicated and illogical.
  2. The design must be improved to sell the Admin panel and additional things to third-party companies as SaaS.
  3. The site could have represented the company better to new customers. There needed to be a more convenient way to track parcels or a convenient personal account.